Innovative luxury auto brand BMW is known for its dedication to forward-thinking design, so it makes sense the company's latest advertising slogan would focus on this automotive element. Moving from the "JOY" and "Sheer Driving Pleasure" slogans and taglines of recent, BMW is embracing a new ad slogan titled "Designed for Driving Pleasure."

The first television spot of the new advertising campaign has already been produced in Germany, and we should see it (or…

Twenty-thirteen is almost upon us and Bert Smith BMW is eager for the new year to roll in and bring with it the next additions to the new BMW lineup at 3800 34th Street North Saint Petersburg, FL.

Hot off the heels of the Los Angeles Auto Show, automakers from all over the globe will converge in Michigan soon for the 2013 North American International Auto Show (NAIAS) in Detroit. The annual event will bring…

Bert Smith BMW knows that there are BMW enthusiasts in the Saint Petersburg area who say that BMW should have stuck to their roots and remained exclusively a Rear Wheel Drive automaker. Changing which tires transfer the BMW engine's power to the road would alter the precisely-tuned handling and tactile feeling that BMW is so well-known for, they said. BMW proved the skeptics wrong with the release of xDrive X5 which featured intelligent all-wheel…

The BMW 3 Series is getting split, but worry not, no metal or glass will be hurt in the process. In fact, rather than hurt, the re-badged BMW 4 Series will benefit the new BMW lineup which will include coupes, convertibles and a Gran Coupe model.

Although the new nomenclature will help distinguish the BMW 3 Series sedan from the 4 Series coupe, convertible and Gran Coupe, Bert Smith BMW is happy to report the…

Predicting the kind of colors car buyers will find alluring in the future is part art, part science. Researchers look for all sorts of indicators to figure out what shades will connect with consumers with some factors being what you drive, where you live and even the state of the economy. One color you would not often see coating a new BMW driving around Saint Petersburg? That would be the pearlescent shade of white. This…

This summer, the spotlight is on London thanks to its role as host of the 2012 Summer Olympics. While we at Bert Smith BMW certainly enjoy tuning into the famous games, we have our eye on the city for a different reason as well. BMW just opened up its new Flagship i Store in London and is ready to display its "i" offerings to the bustling city's visiting enthusiasts.

Now, before you get too…

When thinking about getting behind the wheel of a 2012 BMW M5 for a test drive, we here at Bert Smith BMW assume that many see both the science and the art behind every new BMW. We could talk at length about the science and stats of BMW vehicles but allows us to bring you on a trip to the artistic side this once.

A new advertisement video released by BMW of Canada shows the…

Inspired both by the urge to do good as well as best long-time arch rival the S-Class, the forthcoming 2013 BMW 7 Series means to break all standards consumers might hold for the luxury full-size sedan segment.

Performance

Have you ever wished for something, wondering if it wasn't in vain?

Sure you have. And so you can empathize with Bert Smith BMW and others across the nation who have been pining for the X1, which upon being launched across the pond, was met with open arms.

Watching foreign markets enjoy the SAV's quintessential power, flexible cargo capacity and innate luxury was almost more than [Dealer] could bear. However, just when we…