Innovative luxury auto brand BMW is known for its dedication to forward-thinking design, so it makes sense the company's latest advertising slogan would focus on this automotive element. Moving from the "JOY" and "Sheer Driving Pleasure" slogans and taglines of recent, BMW is embracing a new ad slogan titled "Designed for Driving Pleasure."
The first television spot of the new advertising campaign has already been produced in Germany, and we should see it (or something similar) come to the U.S. soon. The spot features the incredible BMW 4-Series Coupe concept "in motion," though MotorAuthority suggests that this is all just a visual effect produced with tracking shots--the car is actually parked on a platform throughout the whole spot."1 The spot was directed by music video specialist and Hollywood director Samuel Bayer.
Overall, the new "Designed for Driving Pleasure" international advertising campaign has elements from the company's past but also highlights a new focus on dynamics and design. We should see the worldwide advertisements beginning in the first quarter of this year.
Have you gotten the chance to take a test drive in a vehicles that's "Designed for Driving Pleasure" lately? If not, today's a great day to stop by your convenient Saint Petersburg area BMW dealership, Bert Smith BMW, conveniently located at 3800 34th Street North Saint Petersburg, FL and take your favorite new BMW model for a spin!
Source: 1 http://www.motorauthority.com/news/1082409_bmws-new-ad-slogan-is-designed-for-driving-pleasure-video