This summer, the spotlight is on London thanks to its role as host of the 2012 Summer Olympics. While we at Bert Smith BMW certainly enjoy tuning into the famous games, we have our eye on the city for a different reason as well. BMW just opened up its new Flagship i Store in London and is ready to display its "i" offerings to the bustling city's visiting enthusiasts.

Now, before you get too befuddled, allow Bert Smith BMW to clear the air. BMW isn't starting up its own line of Apple products. Nope, no BMW iPods or iPhones in sight. In this case, the "i" signifies the automaker's commitment to the future of electric mobility. And that commitment comes in the form of its sub-brand: BMW i.

Under the electric-focused arm, BMW has produced two well-known concepts that are now on their way to production: the BMW i8 hybrid and the BMW i3 city car. But these innovative, green autos mark only the beginning. BMW i has launched a "Born Electric" tour to show the world just where premium mobility is set to head in the future.

Stopping in seven technology-hubs across the globe, including New York, the BMW i Born Electric tour will host events and display unique products such as electric bicycles and BMW i-specific wall chargers. Each event will offer insight into sustainable materials used by the automaker, eco-friendly lifestyle trends that BMW promotes, and the company's vision for vehicles of tomorrow.

Whether you're able to catch any BMW i Born Electric events or not, you can always uncover the latest new BMW vehicle and product updates at Bert Smith BMW, 3800 34th Street North Saint Petersburg, Florida.