Predicting the kind of colors car buyers will find alluring in the future is part art, part science. Researchers look for all sorts of indicators to figure out what shades will connect with consumers with some factors being what you drive, where you live and even the state of the economy. One color you would not often see coating a new BMW driving around Saint Petersburg? That would be the pearlescent shade of white. This trend has changed in recent years, however, due to an unlikely influence.
Apple Computer Inc. became known the world over for its breakthrough music player the iPod and revolutionary touch-screen iPhone cell phone. While traditionally "...white was associated with things like refrigerators or the tiles in your bathroom," Proclaims Sandy McGill, Chief Designer for BMW DesignWorks, "Apple made white valuable."1 Indeed, thanks to the shiny white Apple handheld devices glossy white hues now denote sleek, modern styling and high-tech appeal.
With some recent studies placing the color over black or silver as the most popular automotive hue, it is now up to paint supplier BASF Automotive Coatings to anticipate the next hot color trend to sweep the industry. The folks over there already have some ideas, including a prediction of "naturally cultivated" tones of berry and copper hues, as well as more standard blue, green and brown.
Whatever shade you decide works best on your new or certified pre-owned BMW, we welcome the opportunity to pair you with your favorite model. Think brown shouldn't been seen on a car? Leave a comment below. Want to know more about the latest BMW models in stock at Bert Smith BMW? Give us a call today at 866.870.7677 or stop by 3800 34th Street North Saint Petersburg, FL 33714 in person and let us know your favorite BMW colors.