Innovative luxury auto brand BMW is known for its dedication to forward-thinking design, so it makes sense the company's latest advertising slogan would focus on this automotive element. Moving from the "JOY" and "Sheer Driving Pleasure" slogans and taglines of recent, BMW is embracing a new ad slogan titled "Designed for Driving Pleasure."

The first television spot of the new advertising campaign has already been produced in Germany, and we should see it (or…

Whether one is engaged in a footrace or driving competition, finishing strong is an important part of the strategy. In the heated battle of luxury automobile sales, BMW can celebrate the end of 2012 as a very strong finish indeed. Why? Because the German automaker saw a 39 percent swell in December sales, placing BMW above other luxury car companies for total vehicles signed, sold and delivered.

It's something we're quite proud of…

Pushing the pedal down on a BMW M3 or M5 puts a lot of horses to work under the hood of the M Series sedan. Not that it doesn't have a few to spare with 414 base horsepower in the BMW M3 and a rocket-ship-worthy 560 driving the BMW M5. Bert Smith BMW of Saint Petersburg contends there are few greater joys than piloting a BMW M Series sedan around Florida. And we agree…

Twenty-thirteen is almost upon us and Bert Smith BMW is eager for the new year to roll in and bring with it the next additions to the new BMW lineup at 3800 34th Street North Saint Petersburg, FL.

Hot off the heels of the Los Angeles Auto Show, automakers from all over the globe will converge in Michigan soon for the 2013 North American International Auto Show (NAIAS) in Detroit. The annual event will bring…

Bert Smith BMW knows that there are BMW enthusiasts in the Saint Petersburg area who say that BMW should have stuck to their roots and remained exclusively a Rear Wheel Drive automaker. Changing which tires transfer the BMW engine's power to the road would alter the precisely-tuned handling and tactile feeling that BMW is so well-known for, they said. BMW proved the skeptics wrong with the release of xDrive X5 which featured intelligent all-wheel…

There has been a great deal of uncertainty surrounding the new "lightning" connector integrated into Apple Inc.'s latest iPhone 5. The popular smartphone and music player family has shared the same 30-pin interface since debuting in 2001, which has made upgrading between models easier as any 3rd party purchases would still dock with the 30-pin plug. But drivers of new BMW vehicles in the Saint Petersburg area have been wondering: will this new iPhone…

The BMW 3 Series is getting split, but worry not, no metal or glass will be hurt in the process. In fact, rather than hurt, the re-badged BMW 4 Series will benefit the new BMW lineup which will include coupes, convertibles and a Gran Coupe model.

Although the new nomenclature will help distinguish the BMW 3 Series sedan from the 4 Series coupe, convertible and Gran Coupe, Bert Smith BMW is happy to report the…

Predicting the kind of colors car buyers will find alluring in the future is part art, part science. Researchers look for all sorts of indicators to figure out what shades will connect with consumers with some factors being what you drive, where you live and even the state of the economy. One color you would not often see coating a new BMW driving around Saint Petersburg? That would be the pearlescent shade of white. This…

Perhaps you've heard that our favorite automaker, BMW, is gearing up to release a lineup of new BMW vehicles that are tailored for the German police force. Well, for those who'd like to get a close-up look at a BMW police vehicle without committing crime and serving time, Bert Smith BMW knows of a solution. Head to Munich.

At the BMW Welt Museum at the company's headquarters in Munich, Germany, rests a…

This summer, the spotlight is on London thanks to its role as host of the 2012 Summer Olympics. While we at Bert Smith BMW certainly enjoy tuning into the famous games, we have our eye on the city for a different reason as well. BMW just opened up its new Flagship i Store in London and is ready to display its "i" offerings to the bustling city's visiting enthusiasts.

Now, before you get too…