Luxury brand BMW takes aim at Lexus this year by doubling the number of hybrids it will be offering drivers. The German company will increase its lineup from two vehicles to four with new hybrid variants of the BMW 3 Series and the BMW 5 series. So far, Lexus has had a kind of monopoly on luxury-hybrid vehicles, but with this move, the automaker will be truly challenged for the first time.
True BMW enthusiasts know the M5. Since the moniker was originally introduced in 1984, the vehicle has evolved into a dynamic blend of track horse and luxurious business sedan. And, while it might seem like just yesterday when the BMW M5 first launched, the 2012 model year marks the fierce sedan's fifth generation.
Having gained immense wisdom over the past few years, BMW has infused the M5 with benchmark-setting efficiency, comfort, and efficiency-boosting technologies…
Comprised of eight different models (i.e., the BMW 3 Series Sedan, BMW ActiveHybrid 3, BMW 3 Series Touring wagon, BMW 3 Series Coupe, BMW 3 Series Convertible, BMW M3 Sedan, BMW M3 Coupe and BMW M3 Convertible), the BMW 3 Series symbolizes integrity, luxury, and performance. It's always been a pillar of company's excellence and for the 2012 model year, BMW is punching it up with even more gadgets and luxury add-ons…
The time has finally come....BMW has successfully launched an Android-compatible variant of their My BMW Remote App. Time to rejoice? Bert Smith BMW thinks so.
BMW, as you might remember, was the first automaker to inaugurate iPod functionality within their cars and to also fully commit to iPhone integration. That said. When the Bavarian automaker first launched My BMW Remote App, it was accessible only via the iPhone, leaving a large population of Android…
A lot of automakers out there have hopped on the "green" bandwagon over the past few years. However, like anything in life, there are varying shades of "green". Those who boast green practices for the sake of coloring consumers' opinions are a paler shade of green. You know the kind...companies that make their normal, everyday practices fit into a seemingly compelling, but ultimately shallow, marketing campaign. The different between BMW and those pale "green…
Not long ago, the luxury auto market was in awe of LED headlamps, taken by their cost savings, reduced power consumption, piercing light and distinctive glow. Now, many cars in all different classes feature LEDs, making them less of a stand-out feature and more status quo. Effectively, they're losing some of their effulgence - at least in the eyes of luxury consumers who take pride in exclusivity.
If you're among the many who think…
As we approach the Frankfurt Motor Show in September, you can bet that BMW will be keeping a tight lid on just about everything that they plan to unveil at the... oh wait, never mind. As it turns out the BMW i3 is having a hard time staying away from the general public's curious eye, and an eager onlooker recently caught the highly anticipated electric vehicle cruising down Wacker Drive.
What was the BMW…
What does BMW have in store next for the BMW M5? Now, why would Bert Smith BMW go and ruin the surprise like that? Oh, right because we're dedicated to keeping you informed, that's why. BMW recently showed off a prototype for the at next-gen M5 at the Laguna Seca Raceway, just outside Monterey, California, and we've got the inside scoop just for you!
At the forefront of the new M5's…
BMW certainly doesn't make things easy for themselves. Every model the German automaker debuts, sets the bar high for performance and engineering, often creating new industry benchmarks. They are then tasked with outdoing themselves with subsequent generations.
Take the BMW E30 M3, for example. With a 192-horsepower inline-4 engine and nimble handling (even around the sharpest of turns), it gave other cars a severe case of thrust envy. The next-generation BMW e 36 M3…
The story of the BMW Art Car started 36 years ago. The world-renowned collection is comprised of 17 BMW cars in total from artists all around the world. The last installments was completed in 2010 to celebrate the 35th anniversary of the BMW Art Car series.
Recently, BMW decided to put the entire series on display for the first time ever at the BMW museum in Munich, Germany. And, in recognizing that not everyone…
