A lot of automakers out there have hopped on the "green" bandwagon over the past few years. However, like anything in life, there are varying shades of "green". Those who boast green practices for the sake of coloring consumers' opinions are a paler shade of green. You know the kind...companies that make their normal, everyday practices fit into a seemingly compelling, but ultimately shallow, marketing campaign. The different between BMW and those pale "green" companies, is that BMW's roots are "green". Their efforts run deeper than surface-level, superficialities.
Given the depth of BMW's sustainable philosophy and practices, it's a side few drivers, even BMW enthusiasts see of the Bavarian brand. Often times, all people see of BMW is its fancy cloak of performance and posh comfort. But, trust us, it's there.
Dow Jones sees it. In fact, they've just named BMW Group the most sustainable automaker worldwide, yet again. Underscoring, BMW's long history of environmentally- and socially-conscious efforts, is the fact that they've actually earned this honorable for the past six years. This years, makes year seven.
BMW Sustainability Initiatives At A Glance
- 1973: BMW hired an environmental officer (the first automaker to make what was then deemed a highly unconventional move)- 2009: BMW inaugurated a dedicated Sustainability Board
- Current: Development of new hyper-efficient, yet fierce i-Series
Speaking on their leadership position within the Dow Jones' Sustainability Index (automotive sector), Dr. Norbert Reithofer, Chairman, Board of Management, BMW AG said, "The success of the BMW Group is built on a long-term approach and responsible action. We are pleased to be recognized by the Dow Jones' Sustainability Indexes...Being ranked sector leader for the last seven years underscores our corporate strategy and approach. I would like to thank all of our company's 95,000 employees whose day-to-day work makes this progress possible."1
Bert Smith BMW, located at 3800 34th Street North Saint Petersburg, FL, invites you to stay tuned to learn even more about BMW Group's sustainability efforts. And remember, you can explore our new BMW anytime, online.
Source:1 http://www.caradvice.com.au/137297/bmw-leads-automotive-dow-jones-sustainability-index-sector/