Bert Smith BMW

A lot of automakers out there have hopped on the "green" bandwagon over the past few years. However, like anything in life, there are varying shades of "green".  Those who boast green practices for the sake of coloring consumers' opinions are a paler shade of green. You know the kind...companies that make their normal, everyday practices fit into a seemingly compelling, but ultimately shallow, marketing campaign. The different between BMW and those pale "green…

Not long ago, the luxury auto market was in awe of LED headlamps, taken by their cost savings, reduced power consumption, piercing light and distinctive glow. Now, many cars in all different classes feature LEDs, making them less of a stand-out feature and more status quo. Effectively, they're losing some of their effulgence - at least in the eyes of luxury consumers who take pride in exclusivity.

If you're among the many who think…